BCC_Erica

FDB Vela:  THIS IS ABOUT THE POWER OF TURNING WHAT IF INTO WHAT IS.  And what happens when a new product launch becomes a brand manifesto becomes a visually stunning way to build on human truth. Which is exactly what happened when Hearst’s FDB commissioned Jef Loeb and team to develop the creative that would ... Read more

SD8: The magic of a head-bending idea.  WHILE THERE’S ROOM FOR DEBATE ABOUT CONSUMERS’ TRUE FEELINGS about advertising, there’s none when it comes to one irritatingly persistent sub-genre—the universally loathed political “attack” ad. To which the campaign pros reply, “blah-blah-blah, they work.” But what if that yin of rejection/yang of efficacy wasn’t inevitable; what if ... Read more