THIS IS ABOUT THE POWER OF TURNING WHAT IF INTO WHAT IS.
And what happens when a new product launch becomes a brand manifesto becomes a visually stunning way to build on human truth. Which is exactly what happened when Hearst’s FDB commissioned Jef Loeb and team to develop the creative that would launch a transformative digital healthcare channel designed to improve the way clinicians, insurers, and pharmacists meet patient prescription needs. The result: a fully integrated package that includes a live action/VFX tentpole video, direct mail, digital ads, and microsite—all delivered with evocative flair. The takeaway: if you have a vision that demands anthemic creative, choose a creative storyteller who knows how to ask, and answer, the question: what if?