Cybercash
That’s rich.
Searching for opportunity in the dotcom froth, e-transactions pioneer Cybercash wanted to introduce a suite of e-commerce enabling services with the promise “you’ll make more money.” Although clearly right for the moment, it was (and is) one of those “old as the metaphor, and twice as dusty”” B2B sales hooks you’re heard before. Our solution: find a surprising way to capitalize on the undeniable appeal of increased wealth via creative that would present Cybercash as an innovative leader, worthy of taking on IBM. Thus proving that where there’s a determined creative will, there’s always a creative way.