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PG&E: Simplifying serious complexity. As the nation’s 5th largest energy utility, PG&E contends with a bewildering array of service, regulatory, and competitive challenges. Beginning with a single small project in 2011, we’ve built a partnership role that involves us in everything from marketing energy efficiency programs, to redesigning the company’s entire SEO outreach, to tackling ... Read more

Colorado River Indian Tribes: Equity and inclusion. Marketing a concept as “distant” as reforming tribal gaming reform demands something special from the creative approach: turning the proposition from “it’s all about them,” to “it’s all about all of us” in a way that’s truthful and relevant. In Arizona, that meant television ads that meant contrasting ... Read more

Carbon Free California: Nuclear is green. What? In the face of climate change, and the need for energy that doesn’t vanish on still days or dark nights, a lot of surprising people have changed their minds about nuclear — including leading environmentalists who, historically, wouldn’t have touched this power source with a 10-foot cooling rod. ... Read more

Yale New Haven Health: The brand that began before the brand. The CEO of Yale University’s teaching hospital wanted to build an integrated health delivery network — we didn’t know what that was, either — to improve everything from regional medical outcomes to his organization’s competitive position. The only wrinkle: he wanted to get started ... Read more

Chevron: Hyperlocal know-how. Unless and until the community rallied behind the concept, Chevron’s $1B Richmond Refinery modernization project was destined to stay stuck in its cement starting blocks. The hyper-local brand solution: translate economic and environmental benefits into a reason to take new pride in this upward-looking city. By celebrating the progress being made all ... Read more

Recology 100% opportunity, zero waste. Once upon a time, a company with the unlovely name of NorCal Waste Systems decided that the path to accelerated growth mandated a transformation from basic garbage utility to resource recovery leader. The assignment: develop the new name and identity system, introduce it with maximum pop, and then give the ... Read more

VoteWatch: It’s not democracy if your vote doesn’t count. Before the madness of the 2020 presidential election and its aftermath, there was the travesty of a presidential vote that gifted us with those two indelible words: “hanging chads.” We were asked to help build awareness of a new organization determined to make sure 6,000,000 votes ... Read more

Minnetonka Peewee Hockey: That’s my kid! In Minnesota, hockey is a 24/7 obsession with a charming intensity that not-so-virtually begins in utero. That’s why generations of boys and girls of all ages have been encouraged to join one of the best run youth programs in the US of A—Mites, Squirts, Peewees, and Bantoms, all living ... Read more