Winning political media:
Magnetic creative is your best media multiplier.
From explosive audience fragmentation to the fake news and digital fraud phenomena to voter rejection of campaign advertising, things in political-ad land are bad, trending to worse. Step 1: Reject tired formulas and insist on better, sharper, and more data-driven in every aspect from concept to media execution. Step 2: Add a team of cross-disciplinary creative and media experts with national experience on both sides of the campaign and commercial ledger. Recent results include a turnaround victory in a vicious California state senate race, a run-the-table victory for a major healthcare proposition, and an against-the-odds bond measure win.