The magic of a head-bending idea.
WHILE THERE’S ROOM FOR DEBATE ABOUT CONSUMERS’ TRUE FEELINGS about advertising, there’s none when it comes to one irritatingly persistent sub-genre—the universally loathed political “attack” ad. To which the campaign pros reply, “blah-blah-blah, they work.” But what if that yin of rejection/yang of efficacy wasn’t inevitable; what if someone could make these hardest-of-all-ads-to-watch, magnetic? Take a look at this just-breaking campaign and that’s just what you’ll see: an idea that actually gets people to smile while they process persuasive truth. And then ask yourself what might be possible the next time you have a hard-to-get-across advertising challenge.