Meta Menlo Park
Listening goes a long way.
In winning local hearts and minds, process can be almost as important as the result. Knowing that, we created this long-form video (short-form excerpts were used online) to make sure people knew that Meta had listened both closely and deeply in framing their revised Menlo Park campus expansion plan. The result: a remarkable change in both attitudes and outcome.
FYI: the plan was originally filed under the Facebook brand name; Meta opted not to shift for this project.