Colorado River Indian Tribes

Colorado River Indian Tribes:

Equity and inclusion.

Marketing a concept as “distant” as reforming tribal gaming reform demands something special from the creative approach: turning the proposition from “it’s all about them,” to “it’s all about all of us” in a way that’s truthful and relevant. In Arizona, that meant television ads that meant contrasting an unblinking look at existing circumstances with the elevating possibilities that would come from a better system.