Hyperlocal know-how.

Unless and until the community rallied behind the concept, Chevron’s $1B Richmond Refinery modernization project was destined to stay stuck in its cement starting blocks. The hyper-local brand solution: translate economic and environmental benefits into a reason to take new pride in this upward-looking city. By celebrating the progress being made all over town, and illustrating how this “newer, cleaner, safer” plant would make even more possible, the project earned the endorsement of thousands of local residents and near-unanimous City Council approval.