BCC_Erica

Diablo Canyon: Nuclear is green. What? Not exactly your usual public affairs advertising assignment: our initial task was to build public support to California policymakers in reversing course on nuclear power and keeping the state’s last nuclear power plant up and running. Success! Step two: expand awareness of the vital role this power plant is ... Read more

Recology 100% opportunity, zero waste. Once upon a time, a company with the unlovely name of NorCal Waste Systems decided that the path to accelerated growth mandated a transformation from basic garbage utility to resource recovery leader. The assignment: develop the new name and identity system, introduce it with maximum pop, and then give the ... Read more