America’s Fuels & Petrochemicals:
The power of imagination to change a category.
Research shows that too many consumers see the fuels, natural gas and petrochemicals, as part of the past, not the future—perceptions with major marketplace, policy, and workforce implications. That’s why Singer Associates, a nationally known public relations firm, was tasked to change how people think, feel, and talk about the subject. Our role: Leverage national segmentation and analytics to develop the strategy, develop the creative, and plan and place the media. Step 1: Build a stellar team capable of executing a complex program that includes brand and targeted video, innovative mobile-first marketing, retail engagement, and even a first-of-its-kind use of artificial intelligence in public affairs.