American Energy Products:
Agreement Across Dividing Lines? Imagine That.
In each of its three working years, this campaign generated more than 2 million advertising exposures, resulting in what independent research showed as double-digit increases in agreement with the need for “all of the above” energy policies. Key steps included leveraging big data to identify persuadable social amplifiers across the nation; uniquely imaginative creative that got them immersivity engaged; and a state-of-the-art integrated media plan that included what is likely the first use of an AI chatbot in a public affairs/narrative change program.
