Diablo Canyon:
Nuclear is green. What?
Not exactly your usual public affairs advertising assignment: our initial task was to build public support to California policymakers in reversing course on nuclear power and keeping the state’s last remaining nuclear energy up and running. Success! Step two: expand awareness of the vital role this power plant is playing both today and for a renewable energy future. Metrics available on request. Creative shown below begins with what’s running now in full page newspaper and radio (yes, they still exist). The applause-winning video that launched the program, is also shown below.
