Yes on A/Santa Clarans for Healthy Kids
The power of humanity in tough economic times.
The first problem was to persuade people that even in the middle of Silicon Valley’s affluence there are children in need. The second problem was to convince enough voters to increase their property tax payments in the middle of the not-so-great recession. The answer was to let the camera connect us with kids whose hardworking families needed the benefit of one of the most successful child health programs in the nation. Having solved the first two challenges, we ran into an insurmountable third: The campaign ran out of funds to keep the message on air.