Ubisoft

A modest media spend yields ­(and forgive us for this) knockout holiday sales.

Well before the rumors of a possible new sequel to this venerable franchise, video game publisher Ubisoft decided to test the value of a Rocky title via a small-scale television and print campaign. As it turned out, the advertising support helped the game become the fight segment’s seasonal bestseller. Proving that you can never, ever, count on the Italian Stallion to stay down.

TV :30

TV :30