Tsar Nicoulai Caviar

A surprising historical fact becomes the basis for effective in-store promotion.

Did you know that North America used to be the world’s main supplier of caviar? And, that “authentic” caviar taste doesn’t come from the Caspian, but from our very own red, white, and blue sturgeon? Neither did we—but it made for a fun poster that was designed to be used in-store and mailed to customers.

Point of sale