Rethink Forests

Changing perceptions of an entire industry.

Rethink Forests was a bi-national US and Canadian effort that united leading wood products companies in an effort to change forest management policy.  The key insight here, which led us to suggest the ”Rethink” project name, was to point out that trees are brilliant carbon capture allies in the fight against climate change. Talk about a chance to rebrand an entire industry.

TV :30