PG&E

Continuing strategic and creative support for the greenest energy utility in the country.

While curiosity may not burn quite as hotly as other human emotions, its power is unmistakable.  Stay curious and you might discover the motivating story beating at the heart of even the driest subject (see the new HVAC video shown here).  Remain in that state, and your sense of “what if” might lead you to put an entire house up on a car mechanic’s rack for inspection (see the new home air conditioning spot, ditto.)  Keep probing and you might gain new marketing insights (ask us about how work in this category led us to develop a theory of the “reachable” versus “teachable” moment and why it’s so important).  Never stop wondering and you might put a string of “exceeded metrics and expectations” on projects that ranged from green lighting rebates to small business services.

Interactive Video

Interactive Video

TV: 30

Interactive Video

TV :30

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