Flex Your Power

Strategy and creative for one of the nation’s most successful green marketing programs.

Initially launched during the 2001 energy crisis, Brainchild was privileged to pick up the creative reigns of the campaign in 2006. The decision to actually focus on climate change as a reason to save energy resulted in an Effie-shortlisted, multi-award-winning effort that generated double-digit increases in consumer awareness and intent. Even after four years of success, one less-than-persuaded critic did email: “I hope you choke on chunks of organic rice cake.”

TV :30

TV :30

Out of Home

Out of Home

Out of Home