A global branding program at the intersection of pharma, healthcare, and technology.
Take a Hearst-owned market leader in the somewhat quiet healthcare category of professional drug data publishing. Add new leadership intent on dynamic growth through industry transformation. And, finally, conduct international research that reveals the extraordinary potential in igniting a bold, fresh brand. The result: a widely applauded new brand identity and marketing program that’s now dramatically increasing awareness, relevance, and value.
Brand interactive visit