California Pacific Medical Center

A brand’s future is often found in its past.

As part of a mandate to seismically upgrade its facilities, this Sutter Health affiliate decided to add important new services, enhance the patient experience, and, in general, improve the quality of neighborhood care. Naturally, this provoked a firestorm of controversy, and we were asked to provide the advertising air cover for the approval process.

TV :30

Transit campaign

Transit campaign

Transit campaign