Berkeley Daily Planet

A campaign that began by asking where advertising could make the difference.

Saw an announcement that a paper with the cool name Berkeley Daily Planet was rolling off the presses. Called them to offer services. They say, “Fine, how about giving us something we can use to introduce ourselves to the community?” We reply, “Better…how about we pitch the value of advertising in your paper to merchants?” Award-winning campaign results. End of story.

Ambient and direct mail campaign

Ambient and direct mail campaign

Ambient and direct mail campaign