Bay Meadows Land Company

Shifting perceptions of a major land development by redrawing the perspective.

Want to run into a construction buzz saw? Try persuading an ardently anti-growth community to allow a developer to destroy a historic (if dilapidated) racetrack in favor of a dense combination of stores and townhouses. Our solution: Use broadcast and guerilla marketing tactics that presented the project as a form of “recycling” and not as old-school knock-it-down and build-it-up redevelopment.

TV :30

TV :15

TV :15

Brand print and ambient

Brand print and ambient