Hearst Corporation’s FDB:
Re-branding leads to multi-national dominance.
FDB compiles, verifies, curates, and shares the high-value medical knowledge needed by doctors, pharmacists, providers, and patients. Following global research, we determined that strategically shattering existing category dynamics could turn a soft strength into unassailable market leadership. Step 1: Pull together a team of UK- and US-based account planners, creatives, and digital and data specialists with the scope and the scale to creatively address far-flung audiences. All leading to what FDB’s senior director of marketing will gladly tell you have been “the best years in our company’s history.”