Chevron:

Turning cynicism into support.

Unless and until the community rallied behind the concept, Chevron’s $1B Richmond Refinery modernization project was destined to stay stuck in its cement starting blocks. The hyper-local brand solution: Translate economic and environmental benefits into a reason to take new pride in this upward-looking city. Step 1: Build a team with both cross-disciplinary and cross-cultural chops, who not only helped win project approval with no dissenting votes, but persuaded Chevron to extend the community brand-building push into what will soon become a fourth year.