No-Brainer #11 —
Over-herd — devotees of the 9-fold marketing path are, most likely, at least slightly familiar with Prof. Robert Cialdini and the “descriptive norms” theories of persuasion he pioneered. Inexcusably simplified: we humans are most likely to take an action if someone informs us that folks just like us, in similar circumstances, are acting in the same way. Example: 1,000 people just like you now reading an advertising microblog at a computer just like yours are now going to the bank, securing a $1,000 cashier’s check and mailing to the contact address on this website. See how well that worked? For more fun, and some seriously great insights, check out Cialdini’s company, Influence at Work.