No-Brainer #10 —
May we have your attention? “Actually,” you reply, “you may not.” Especially now that you’ve read that study from someplace legit – we’d tell you where, but we weren’t quite paying attention – showing that younger consumers shift their focus from platform to platform about 27 times an hour (clocking in with 14 times in the same period, older folks seem to be a little less ADD). Okay – you knew all this. The point: if the only ad that’s effective is the one that grabs you by the eyeballs, maybe that loud noise you weren’t paying attention to was the sound of the creative bar going up.