No-Brainer #6 —
Beware the Ides of Madness – The Superbowl, the Oscars, Major League Anything – be as cynical about the marketing intent as you like and we won’t complain. Unless you’re talking about that pristine thing of athletic beauty and perfection called March Madness. So, okay, the cost/spot for the finals just jumped to $600,000 and change. But amortize the price-per-heart-pounding-moment and we say game on.