No-Brainer #5 —
Clean up on aisle 13? – One of the more, ah, intriguing notions to bubble up out of this year’s SXSW involved marketers using genetics to track and tag shopping behavior. This isn’t sci-fantasy: every time you touch a product on a shelf, you’re leaving cells containing your personal DNA exchange. Would they reveal a pattern about, say, Scrubbing Bubble buyers? Do we really want to know?