No-Brainer #1 —
Edelman Trust Barometer – If you aren’t on speaking terms with the annual Edelman Trust Barometer, delay no further (trust.edelman.com). Among the juicier 2012 tidbits: after years of hearing that “word of mouth from friends” provides the most prized grist for consumer opinions, we suddenly see a resurgence of interest in what experts have to say. Why? According to some, it’s because Facebook, with its “friending/unfriending” follies has undermined the value of friendship. Sigh.