We exist for the joy of giving birth. And whether our collaboration begins with an idea, an objective, a brilliant data insight, or a crazily intuitive leap of faith, it’s all about creating conditions where the first sweet breath of life grows into something fully realized and uniquely wonderful.

Brainchild is a strategic branding agency.

In 2000, we realized it was time for a marketing communications company that had all the capacity but none of the constraints.

The result was pedal-to-the-metal efficiency, zero bureaucracy, and the ability to source a global network of the best in each of their individual disciplines.

Making that relevant to you:

We build teams that create magnetic content to maximize brand value.

We are adept at navigating the always colliding worlds of attention-deficit consumers, aggressive competitors, complex analytics, political reality, and marketplace unpredictability.

We are constantly reinventing the model because the world is constantly reinventing itself.

We are woman-owned.

The ultimate benefit: You win.

The definitions of success are as varied as the organizations seeking to succeed. The one commonality is the power of ideas to ignite the imagination.

What is an ad?

Is it a character-delimited-time-stamped-algorithmically-optimized-programmatically-delivered-live-streamed-time-shifted-contextually-based-mirror-targeted-remarketed-native-and-or-non-native-advertising-creative-unit?

Or is it something else?

“Nobody remembers the number of ads you run. They just remember the impression you make.”

– Bill Bernbach

Everyone knows that a strategy

is “a way to achieve an objective.” Legend has it, however, that Mr. Webster added the word “clever” to that definition in the first edition of his dictionary. If so, his intent was clear:

if it’s not clever, it’s not strategic.

“Either write something worth reading, or do something worth writing.”

– Ben Franklin

Before

you can win hearts and minds, you need to open eyes and ears.

“People read what interests them. And sometimes it happens to be an ad.”

– Howard Gossage

Right now,

only 40% of all advertising dollars are reaching the consumer; the rest is lost to intermediaries and

waste.

“Creativity is intelligence having fun.”

– Albert Einstein

When you think about it,

Google isn’t just the world’s dominant search engine. It’s also the world’s biggest ad agency.

“We are in competition with the future.”

– Brian Collins

Technology changes

at the speed of Moore’s law. Humans, however, change at the speed of

human evolution.

“Life is paradoxically coincidental to the ironical tyranny of the unparalleled definition of reverse entropy.”

– The Hitchhiker's Guide to the Galaxy

Content isn’t necessarily king.

Sometimes it’s better off playing court jester.

“Attitude is a little thing that makes a big difference.”

– Winston Churchill

Hello? Hello!

Call us at 415-922-1482
or send us your 411.

Jef Loeb

  • Founder
  • Chief Creative Officer

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